FOR IMMEDIATE RELEASE

JESSUP, MD, August 2008

Tate® relaunches its company website today (www.tateaccessfloors.com) with a new design that aims to quickly put valuable information and resources at the fingertips of site visitors. Primary enhancements to the site include a more streamlined home page, prominent access to green building tools and resources useful in the product selection and specification process, and an enhanced online portfolio of project profiles.

"A wide range of visitors frequent our site, including architects, engineers, building owners, developers, and others," said Ralph Mannion, General Manager, Tate. "Many come in search of specific product information, some want to learn how raised access floors contribute to LEED® credits, and still others need details or guidance on specifying underfloor air plenum integrity. The challenge with the new site was to create an enhanced user experience that is equally intuitive and easy to navigate for every visitor."

Tate accomplished just that with a home page offering clean graphics and succinct text that communicates to the user at-a-glance – quickly pointing the way to more details. The prominent placement of phrases like "Green Building," "High-Performance Building," "Sustainability," and of course "Access Floors," does more than benefit those going directly to the site, it is also intended to eventually help the Tate website surface more often in search engines when those keywords are used.

"Our new site design does a great job of highlighting the most valuable areas of the website, right up front," adds Scott Alwine, Marketing Manager, Tate. "Downloads of our underfloor air plenum integrity guides for architects, general contractors and commissioning agents, for example, have been popular as everyone awaits the new guidelines from ASHRAE. We don’t want that type of information to be the least bit difficult to locate."

Other resources like an interactive, integrated building design cost model, used to provide comparisons between overhead service distribution methods vs. Tate’s Building Technology Platform® are easily accessible from the menu bar. Technical bulletins for specifiers and Tate’s complete Design & Specifications Guide can also be reached from the Resources link on every page.

The addition of a sustainability section provides content for users to stay informed of Tate’s continual advancements in becoming a more sustainable company. Later this year Tate will release its first ever sustainability report which will also be posted in this section. Under this link, site visitors can also learn how underfloor service distribution technology by Tate can contribute to credits for LEED-NC. The documentation found there clearly outlines how the proper use of each component can help attain prerequisites and contribute towards LEED points in the categories of Energy & Atmosphere, Materials & Resources, Indoor Environmental Quality, and Innovation in Design. Additional information found in the LEED Support Documents page and Tate’s Green Building Solutions brochure posted in the same location, makes it quick and easy for designers and specifiers to qualify Tate’s sustainable attributes.

Perhaps one of the most significant enhancements is the way that project profiles are displayed. The new site now uses a gallery of top-level images to summarize project content in a way that lets viewers choose the category of projects or building types. Not only are building images larger than in the past, but with the new site they also include a wide selection of interior shots which gives a greater appreciation for the scope of the overall project. Each image within a category is also accompanied by a brief description about the project, and a U.S. Green Building Council (USGBC) logo, where applicable, identifying the LEED certification level.

For more information about Tate or its products and services please visit the new website at www.tateaccessfloors.com or call (410) 799-4200.

ABOUT TATE® ACCESS FLOORS, INC.
Tate® is headquartered south of Baltimore in Jessup, Maryland, and is a member of the Kingspan Group of companies. Activities for Tate® include research and development, manufacturing, sales, and distribution, with over 450 million square feet of raised access floor systems installed. Tate® products provide service distribution solutions to office, education, equipment/server, public space, laboratory, casinos and clean room facilities.


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